TikTok has introduced a variety of activations to have a good time Latin Heritage Month, together with a brand new creator showcase, an in-app hub, creator assist initiatives, music highlights, and extra.
As per TikTok:
“The Latin group has at all times been a powerhouse of creativity, resilience, and tradition – cultivating areas for folks to have a good time their heritage whereas contributing to world traits on TikTok. We proceed to be impressed by our Visionary #CasaTikTok group and we’re honored to supply an area the place various voices come collectively to signify and have a good time Latin tradition.”
First off, TikTok’s introduced its inaugural Latin Heritage Month Visionary Voices checklist, which shines the highlight on a variety of Latin creators in numerous classes.
These creators can be highlighted on a brand new #CasaTikTok web page within the app, which can even characteristic Latin-owned companies, musicians, and extra.
TikTok’s additionally inviting different Latin creators to use to its #CasaTikTok creator group program, which is able to present entry to expanded academic assets, occasions and webinars, designed to assist creators elevate their content material on TikTok.
TikTok’s additionally seeking to give the ground to Latin musicians within the app:
“Our celebration of #CasaTikTok can even characteristic #MusicaLatina and #MusicaMexicana music playlists on our sounds web page, visitor curated by Visionary Voices honoree @rauwalejandro and @manuelturizoz”
Lastly, TikTok can even showcase Latin-owned companies which you can store from within the app, through dwell streams and the TikTok Store, whereas it’s additionally operating an IRL #ShopLatinOwned Creator Mixer, which is able to carry numerous Latin-owned manufacturers collectively for a particular dwell occasion.
TikTok’s eager to spotlight the contributions of various communities within the app, and likewise, the position that the platform performs in amplifying these creators, and bringing worth to minority group. And the app has inarguably offered extra alternatives to many communities, however that seemingly hasn’t been an element within the U.S. Authorities’s evaluation of the potential safety dangers of the app.
Which, after all, it shouldn’t, however occasions like this do underline the position that TikTok can and does play in facilitating expanded entry and attain, particularly for sure creators and niches.
You possibly can study extra about TikTok’s Latin Heritage Month occasions right here.
