It’s lastly right here. Now you possibly can management frequency of Engagement campaigns.
My final video was about adjustments to Frequency Management for Consciousness campaigns. It was throughout the strategy of placing collectively these notes that I spotted one thing huge: That is coming to Engagement campaigns, too!
Right here’s what you might want to know…
How one can Discover It
Use the next steps to entry Frequency Controls for Engagement campaigns.
1. Choose the Engagement goal.
2. Inside the Conversion Location part, choose “On Your Advert.”
3. For Engagement Sort, choose “Video Views.”
4. For Efficiency Aim, Choose “Maximize ThruPlay views.”
When you’ve got this feature, you’ll see a brand new part for Frequency Management. Test the field to set a frequency in your advert supply.
What’s Frequency Management?
You’ll have choices to set a Frequency Cap or Goal Frequency.
Frequency Cap has been round for years when optimizing for attain. It units a cap on the variety of instances you attain individuals throughout a specified variety of days. Goal Frequency can be rolling out for Attain optimization.
That is the primary time we’ve seen frequency controls for the Engagement goal when utilizing the Public sale shopping for kind (not less than past a restricted take a look at). It could’ve been good to have years in the past, however right here we’re.
Goal Frequency establishes the aim common variety of instances that you just need to attain individuals — so it may very well be kind of, relying on the individual.
Necessities
Goal Frequency requires the next settings:
- Lifetime funds
- Schedule that runs for not less than 7 days
- No use of bid methods
If any of those necessities isn’t met, Goal Frequency is grayed out.
You’d nonetheless be capable of make the most of Frequency Cap.
Ought to You Use It?
In case you run engagement campaigns, this may very well be a helpful possibility for controlling frequency. I wouldn’t obsess over what’s a “good” or “unhealthy” frequency. As an alternative, try it out and see the way it impacts your outcomes.
It’s a option to prohibit the algorithm. Whereas advertisers love that, it’s often going to result in worse outcomes. However you will have a selected motive for desirous to restrict how typically you attain individuals. This offers you an possibility.
Now… What about different goals and efficiency targets?
