Meta’s rolling out a brand new option to promote inside Reels, its quickest rising content material format, with Reels overlay advertisements now being made obtainable to chose advertisers.
As you possibly can see in these examples, Reels overlay advertisements will seem on display with a big CTA immediate, and may be both single picture or carousel promotions.
Meta first previewed the format at NewFronts again in Might.
As per Meta:
“Fb overlay and post-loop advertisements on Reels may be banners on Reels movies, or video advertisements in between Reels movies.”
So you possibly can both have the advert develop on the second play by of the Reel, or have them proven between clips, as direct promotions.
It might be a great way to faucet into the recognition of Reels, and get your model in entrance of this captive viewers, with participating promotions that seize consideration in stream.
And with Reels now driving a cumulative 200 billion views per day throughout Fb and IG, it’s value contemplating the place consideration is shifting on Fb, and the way you would possibly have the ability to higher body your presents to align with such.
Certainly, just about all of the utilization development on Fb of late has come through Reels engagement, with Meta’s algorithmically advisable stream of Reels clips serving to to maintain extra customers in app for longer, and drive extra engagement.
On this sense, Fb is changing into extra of an leisure platform than a social community, grabbing consideration by its ever-expanding vary of video uploads, versus consumer feedback and social engagement.
Which, once more, may re-frame your Fb advertising and marketing strategy.
The brand new Reels overlay advertisements are being rolled out to extra advertisers over time, so it’s possible you’ll not have them but, however they’re coming.
You’ll be able to publish advertisements on Reels on the Advert set stage in Meta Advertisements Supervisor, by deciding on Reels placements (or Benefit+). Extra data right here.
