As one other aspect of its rising video content material push, X is testing a brand new possibility that will allow customers to maintain X movies flowing by, with out having to manually swipe to the subsequent clip.
As you possibly can see in this instance, shared by X Information Every day, X is testing out a brand new “Auto Advance” possibility for video playback, which, because it sounds, would routinely swap to the subsequent video add in-stream on the finish of every clip.
Which might make it simpler to observe X video content material in a extra “lean again” expertise, the place you possibly can simply swap it on and let it play. And with X additionally enhancing its TV connectivity, that might additionally allow you to meet up with all the highest advisable movies for you, every day, on the largest display in your own home.
Certainly, again in April, X launched its up to date Good TV app, which gives extra performance for TV viewing of X video content material.
Which is all a part of X’s broader “video first” content material strategy, that’s seen it drive vital will increase in consumption of its vertical video feed, whereas additionally signing unique content material offers with a spread of broadcasters to maximise consumer curiosity.
X’s broader view is that if it will probably present extra TV-like content material, that may allow it to faucet into the recognition of video engagement, evident in each different social app, which is able to then maintain extra customers glued to X.
And a key benefit for the app on this respect might be real-time protection, and its ever-growing stream of updates from information occasions.
No different platform matches X’s capability on this entrance, and as such, Auto Advance might be a great way to allow X customers to compensate for the information of the day, by way of movies posted to X.
Over time, X can be hoping that its Grok AI system will have the ability to higher categorize content material, and supply a extra related expertise for every consumer. And if that works, having the ability to swap on a steady stream of personally related video clips might be one other method to sustain with the important thing information of the day in your area of interest.
Different apps have the identical operate, so it is smart for X to observe swimsuit, and supply one other means for customers to devour video content material within the app.
Auto advance has not been launched publicly as but.
