Properly, that possibility’s gone now…
Final week, Meta began phasing out Dynamic Artistic. This function has been round since 2017, and will probably be changed by Versatile Advert Format.
Whereas these two options are nearly precisely the identical, there’s one necessary distinction.
The Distinction
Dynamic Artistic gives the power to take a look at a number of CTA button choices.
Versatile Advert Format doesn’t.
That is truthfully annoying because the skill to check CTA buttons was one of many predominant causes I used Dynamic Artistic.
I’m unsure why Meta determined to not embrace this with Versatile Advert Format since all the things else is mainly the identical. Each mean you can take a look at as much as 10 movies or photographs, 5 main textual content choices, 5 headlines, and 5 descriptions.
Now you’ll must create a number of adverts or use the A/B take a look at possibility. Perhaps it’s an oversight? Perhaps Meta can simply add this to Versatile Advert Format?
We are able to hope.
