Meta created a simple technique to examine outcomes. It’s a delicate little replace that was added lately, and you could have missed it…
Entry Evaluate Outcomes
Whereas viewing leads to Adverts Supervisor, hover over the title of the marketing campaign, advert set, or advert, and a menu ought to seem with a number of choices.
Click on the three dots. Then choose “Evaluate…” Relying on what you’re viewing, you may examine campaigns, advert units, or advertisements.
Then choose one other marketing campaign, advert set, or advert to check.
View Comparability
Meta then supplies a useful visible to check the outcomes of two property charted over a number of days.
If you happen to click on the Metric dropdown menu, you may change the metric to check.
You can too add a second chart by clicking the “+ Chart” button.
On this video, I present an instance of Price Per Outcome (on this case Price Per Lead) trending over time, after which see if that pattern is expounded to variations in CPM. Based mostly on this comparability, that relationship doesn’t appear to exist right here.
You can too click on this chart icon to get an general common by metric for every asset.
Is that this one thing you’ll use?
