You ever surprise about this?
Once you outline your viewers segments in Advert Account Settings (particularly Engaged Viewers on this case), you might be restricted by the the sources that you need to use. Not all customized audiences qualify.
Create or choose a customized viewers primarily based on:
What’s Lacking
Do you see what’s lacking? No choices for video, Instagram account, or Fb web page, amongst others.
Extra precisely, you’ll be able to’t use any of those for outlining your viewers segments:
No web page engagement, video engagement, or followers of your Fb web page or Instagram account.
Why is that?
Does Meta see a majority of these engagement as low high quality? If I had been to guess, it’s one potential clarification.
Take into consideration web page engagement or video views. A web page engagement contains so many actions that it turns into nearly nugatory.
Similar with three second video performs from auto-play.
I can think about together with these audiences as your Engaged Viewers in all probability wouldn’t be helpful. Particularly since as soon as a video begins auto-playing for somebody, they might instantly be included throughout the Engaged Viewers.
In lots of circumstances, it isn’t an intentional engagement. Possibly Meta thinks that, too.
What do you assume?
