After testing it out with chosen customers over the previous couple of months, YouTube is now rolling out its “Add Yours” sticker for Shorts to all customers.
As you’ll be able to see on this instance, the “Add Yours” sticker encourages participatory content material, by prompting viewers to create their very own takes on Shorts clips.
Appears acquainted? That is as a result of it is a duplicate of the precise similar characteristic on Instagram, which itself was tailored from TikTok’s Duet choice. And so, the nice circle of social media life continues, during which platforms simply copy and paste from one another into oblivion, within the hopes of retaining customers inside their very own apps, versus shedding them for the most recent trending capabilities.
Which clearly works, as a result of all of them preserve doing it, and it saves cash on conducting your personal R & D. So, win-win, I assume. The one threat is that you just lose any level of differentiation, and ultimately, each app and providing begins to really feel the identical.
Evidently, homogenization is not thought-about a serious barrier for the platforms.
YouTube Shorts (which itself can be an instance of social media replication) has grown quick over the previous yr, and is now averaging of over 70 billion cumulative each day views. Encouraging extra participation results in much more content material being added into the combination, and extra engagement, so it is sensible that YouTube would look so as to add this characteristic.
It is simply extra of the identical, in additional locations.
That might not be a nasty factor, and with TikTok probably leaving the U.S. quickly, it may really assist in scooping up cast-offs from the app. However it’s a bit of generic.
I imply, that is the purpose, however I might fairly see new options.
