What I’m going to explain is the very best of each worlds.
I perceive advertisers’ frustration when creating a number of adverts utilizing completely different codecs. You need each video and static hyperlink variations to get proven. However the algorithm virtually at all times chooses the static adverts when optimizing for conversions.
Right here’s what you are able to do…
The Setup
1. Use a picture as your major format.
2. Customise the video-first placements like Reels and Tales to be a video.
A simple approach to do that can be to switch the inventive within the Tales and Reels placement group with a 9 x 16 video.
That approach, each the static and video variations of your advert will present.
Normally, folks will get the static hyperlink advert that will get essentially the most clicks. However when viewing a placement the place folks anticipate to see movies, a video model will probably be proven.
You possibly can at all times use the breakdown by picture or video to see how a lot every model is proven.
This breakdown has been a bit buggy total, but it surely ought to work for this example.
An alternative choice can be to make use of Versatile Advert Format, however it is a good solution to leverage each variations whereas creating just one advert.
