What the “Getting ready” Standing Means


Have you ever seen this standing in Advertisements Supervisor?

Preparing Status

I’ve had a couple of advertisers point out seeing this, and I’ve noticed it a few instances now, too. A “Getting ready” standing after you’ve printed a marketing campaign.

I assume that is new as a result of I don’t bear in mind seeing it earlier than. I’ve heard of some advertisers get caught on this standing for a number of hours.

What Is It?

First, there are 5 completely different icons you might even see that signify your standing:

  • Error
  • Warning
  • Pending
  • Energetic
  • Inactive

“Getting ready” is one among 4 completely different standing that fall below the “Pending” icon (the others are Scheduled, In Assessment, and Processing).

Pending Status

Right here’s the definition of Getting ready from Meta’s Enterprise Assist Heart:

The advert efficiently handed evaluation and the supply system is now matching it to the best bid and viewers so you can begin seeing impressions. As soon as it has no less than 1 impression, it’ll enter the educational section or develop into energetic.

So, your advert handed evaluation and processing at this level. It’s simply Meta’s methods working within the background to determine who ought to see your advertisements.

I’m undecided why this appears to take longer in some conditions than others, however it no less than helps you recognize that your advert is permitted and able to go.

Have you ever seen this, too?

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