What are bid multipliers?
This characteristic is obtainable on a restricted foundation, and you need to request particular entry. Bid multipliers allow you to bid otherwise for varied viewers segments inside a single advert set.
An Instance
For instance, you possibly can assign completely different bids primarily based on age segments (18-24, 25-34, 35-44, 45-54, 55-64, 65+). Your bid is adjusted relying on which age group they fall into. Bid multipliers vary from .09 to 1.0.
Right here’s what that might seem like within the type of an API feed again to Meta…
Viewers Classes
Bid multipliers depend on first defining an viewers class that you may bid on.
Listed here are your choices:
- Age
- Reserving window
- Customized viewers
- Gadget platform
- Gender
- Dwelling location
- Size of keep
- Locale
- Place kind (placements)
- Writer platform
- Journey begin date
- Journey begin day of week
- Person bucket
- Person machine
- Person OS
- Person recency
Will You See This?
Whereas it’s attention-grabbing, I don’t count on bid multipliers to ever make it into the principle Adverts Supervisor interface. Micromanagement like this opposes the present development in direction of automation, and it isn’t possible to assist the common advertiser.
That mentioned, bid multipliers may completely be attention-grabbing for an skilled advertiser with a excessive funds. However you’ll have to get approval for that first, which implies you want a great rep.
