TikTok has revealed a brand new information for trend manufacturers that wish to drive curiosity within the app, which features a vary of notes on key trend traits, communities, TikTok advert suggestions, and extra.
You’ll be able to obtain each EU and META variations of TikTok’s 2025 Vogue Playbook right here (with e-mail sign-up), however on this put up, we’ll check out a few of the key notes (from the EU model).
First off, TikTok’s 2025 trend information appears at rising trend traits total, with a deal with smaller creators.
These are the sorts of creators who can achieve traction on TikTok, and the information appears to assist these customers faucet into expanded alternatives.
The information additionally appears at how TikTok customers particularly interact with trend content material, and what they’re searching for from creators/manufacturers:
There’s additionally an summary of “Model Tribes” within the app, which may aid you higher perceive how TikTok customers interact with associated content material.
TikTok has additionally included a step-by-step overview of TikTok promotions:
Together with extra in-depth notes on its varied advert varieties, whereas the information additionally has a media planning information to assist map out your technique:
There are additionally extra particular TikTok creation suggestions, and notes on how you can faucet into traits, by utilizing TikTok’s Artistic Middle instruments.
It’s a helpful overview, which takes a easy, however efficient method to mapping out how you can faucet into rising traits within the app.
And there are positively some helpful notes in there, and even for those who assume you understand all you should about TikTok promotions, it’s value having a look.
You’ll be able to obtain TikTok’s 2025 Vogue Playbook (with e-mail sign-up) right here.
