Snapchat has printed a brand new overview of summer season procuring traits for shoppers in UAE and Saudi Arabia, which might assist to information your campaigns in these markets.
Snapchat’s newest analysis overview seems at total utilization traits within the interval, highlighting key alternatives.
As per Snap:
“With regards to sizzling offers, Snapchat’s summer season season (April to August) takes the crown. It is the lowest CPM interval of the yr, with 19% decrease than the annual common. Meaning increased attain and extra outcomes for decrease price.”
Snap additionally notes that it drives 5x increased energetic consideration than different platforms, and mixed with low muddle intervals, that gives extra alternative for manufacturers to affect shoppers of their journey.
Which might additionally relate to different markets, and broader utilization of the app.
As well as, Snap has additionally shared some key traits for manufacturers to faucet into this summer season season:
- Change it up with static photographs, GIFs, and short-format movies
- Use shiny, enjoyable coloured visuals that pop on display screen
- Combine Snapchat codecs – Snap Advertisements, Tales, Collections, Commercials
- Spark interplay with Summer season AR Filter templates
- Supercharge authenticity with native creator content material & UGC types to attach together with your viewers
Some pointers on your campaigns, whereas Snap has additionally printed a brand new one-page overview of key utilization and engagement traits:
