Location Focusing on is a Large Downside


If you happen to’ve run advertisements that reached folks outdoors of your chosen areas, you’re not alone.

A small a part of that is natural distribution. If somebody shares your advert, it will possibly attain folks outdoors of the areas you goal. Because of this you shouldn’t at all times assume that leads and engagement on an advert from folks outdoors of your focused location are paid for.

However there are authentic points, too.

The 2023 Change

The largest subject with location concentrating on could be traced to when Meta modified how one can goal areas in 2023.

Earlier than then, you had choices of individuals dwelling in, lately in, or touring in a location.

Facebook Targeting Locations

Now the one possibility resides in or lately in. Meaning that you could’t isolate locals or vacationers.

Location Targeting

If somebody was in that location lately (Meta doesn’t outline how latest that must be), you possibly can pay to achieve them. There are a selection of alerts that outline individuals who qualify, and even Meta says “full accuracy can’t be assured.”

No Answer

What’s loopy about that is that Meta by no means defined why this alteration was made. The belief is that it’s associated to authorized stress or litigation, possible related to privateness or discrimination. Or perhaps the information grew to become much less reliable on account of restrictions on monitoring. Regardless, we’ve by no means heard something formally from Meta about it.

Sadly, there isn’t a very good resolution. It’s simply one thing we now have to handle.

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