Pinterest revealed its first Parenting Development Report, which appears at how mother and father are utilizing the platform to plan actions and purchases for his or her youngsters, in addition to how entrepreneurs can align with these traits to maximise their promotions.
The report highlights seven key parental utilization traits within the app, showcasing how mother and father are utilizing Pins for “considerate parenting” steerage, which incorporates planning holidays and creating extra participating at-home actions.
As defined by Pinterest: “On Pinterest, the considerate [parenting] shift is clear in every single place, from day by day routines to birthday events and journey: searches for “display screen free actions” are up 200% yr over yr and surging alongside “household traditions concepts” (+200%), “no telephone summer season” (+340%), and even the vibe‑setting “digital detox aesthetic” (+95%).”
So, Pinterest is seeking to body this as a showcase of how the app may be useful for folks who wish to restrict a number of the extra dangerous elements of contemporary life, together with, considerably sarcastically, social media utilization.
“Mother and father can flip to Pinterest for a extra optimistic, non-judgmental house the place they’ll curate and analysis concepts at their very own tempo, away from the same old stress, comparability and noise of social media.”
Appears a bit on the nostril coming from a social media platform, however then once more, Pinterest has additionally repeatedly claimed it isn’t a social media app anymore.
Pinterest’s 2026 Parenting Development Report highlights seven key parenting traits, together with an summary of every, in addition to a group of key search phrases, and their relative development, to focus on key components.
These present examples of Pinterest’s considerate parenting shift, whereas additionally giving extra context to entrepreneurs as to what mother and father are more and more searching for out within the app.
Which might be beneficial data for planning and offering perception into what mother and father on Pinterest are on the lookout for. The insights also can assist social media entrepreneurs higher align their Pin advertising and marketing efforts to satisfy these pursuits.
Manufacturers also can use Pinterest Developments to discover relative pursuits by key phrase, and together, these insights might be beneficial in your outreach.
