There’s one downside with Website Hyperlinks: Monitoring.
Meta lately launched Website Hyperlinks, which lets you add scrollable hyperlinks beneath advert inventive.
Whereas these solely seem on Fb feed placements, it’s logical to need to know whether or not anybody is clicking them.
Breakdowns
My first thought was to make use of the breakdown by Dynamic Artistic Factor and choose Web site URL. This could seize all URLs that have been clicked.
Whereas I’m not optimistic that this could seize Website Hyperlinks once they’re clicked, this breakdown isn’t at present working anyway.
URL Parameters
The following logical choice can be so as to add URL parameters to your Website Hyperlinks. This may be used for getting extra information from GA4.
Right here’s an instance…
You may then create customized conversions based mostly on URLs that embody these parameters. That means, you may isolate clicks to these URLs that have been out of your Website Hyperlinks.
Then add columns to your Advertisements Supervisor.
Admittedly, I’m not seeing any outcomes right here but, and also you in all probability gained’t see a lot with no excessive price range.
Website hyperlinks simply aren’t a dominant characteristic, and the position limitation means it’s going to occur even much less. However once you add monitoring, you’ll at the least know when that occurs.
