Meta Offline Conversions API goes away, however not simply but…
Final 12 months, Meta introduced that the Offline Conversions API could be deprecated throughout the third quarter of 2024. In different phrases, very quickly.
The Change
Properly, both Meta or advertisers should not be prepared for that change as a result of the date is transferring. From Meta:
The Offline Conversions API will likely be discontinued in Might 2025. It was beforehand as a consequence of be deprecated within the third quarter of 2024. Beginning with Graph API v17.0, the Offline Conversions API now not helps offline occasions.
The Important Conversions API
This doesn’t imply that you simply’ll now not be capable of ship offline occasions, which might be loopy. Offline occasions are essential and can change into extra vital going ahead.
There simply received’t be a devoted API for it, and also you’ll must ship them utilizing the primary Conversions API.
I don’t know if that is an remoted challenge, however I did hear from somebody who was trying to make the swap from the Offline Conversions API to the primary API and bumped into vital points. They have been seeing a drop in accepted occasions of 70% despite the fact that nothing ought to have modified. Perhaps this can be a widespread challenge and contributes to the delay, however that will solely be hypothesis.
The excellent news is you continue to have time, however you’ll want to start out making this transition prior to later.
