No extra Sponsored Messages?
The Advertising and marketing API v20.0 launch was largely a bunch of minor updates. However, one announcement stood out…
Discontinuation of Sponsored Messages Advert Sort creation in Advertising and marketing API. As of at the moment, the creation of the Sponsored Messages advert kind will now not be obtainable in Advertising and marketing API v20.0 and advert creation assist for this advert kind from earlier variations of the API will finish after 90 days.
This announcement is only for the API, however I assume Meta will take away this from Advertisements Supervisor as nicely (it’s nonetheless there, for now).
Concerning the Advert Sort
This characteristic goes again to no less than 2017, if not earlier (that’s the earliest weblog put up I wrote that talked about it).
To set one up, use the Engagement goal and Messaging Apps conversion location.
It permits you to ship adverts straight to individuals’s DM inbox (which implies that that is your solely placement).
You’ll be able to solely attain individuals who just lately messaged your web page, which makes this a really restrictive characteristic.
An Awkward Match
The restrictive nature of Sponsored Messages makes it inconsistent with the current and way forward for Meta promoting, which tendencies towards broad and expanded audiences. It makes far much less sense within the present atmosphere.
Assuming this characteristic goes away, you’ll nonetheless be capable of run Click on to Message adverts and use Messenger as an advert placement.
You simply gained’t be capable of craft promote DM’s that seem in engaged customers’ inboxes.
Do you run Sponsored Messages?
