Meta launched a heap of advert ideas forward of the vacation push, which discover its evolving Benefit+ campaigns, Reels advertisements, working with creators, AI inventive and extra.
Meta revealed a brand new vary of guides and ideas as a part of its Company Companions Summit, which it held final week. It’s now made all the classes and guides out there on-line, and there’s a heap to get via, together with this useful information on Reels advertisements.
Meta’s 19-page Reels advertisements information covers off on all the important thing concerns, and consists of sensible ideas for maximizing Reels advert efficiency. You’ll be able to obtain the total information right here, however on this submit, we’ll take a look at a number of the key notes.
First off, the information appears at Reels utilization and engagement, underlining why it needs to be an advert consideration:
Half of all time spent on IG is now spent watching Reels, which means that if you wish to maximize your promotional impression, it is best to in all probability be there too.
The information additionally consists of a number of the ordinary Reels ideas, that are pretty generic:
Like, little question the following pointers are appropriate, however saying “make it entertaining” is way simpler mentioned than executed.
However the information does additionally embrace some extra sensible notes:
There are additionally ideas for Reels advert manufacturing, and how you can incorporate Reels into your inventive pipeline.
In addition to guides on how precisely to activate Reels advertisements in your marketing campaign setup:
It’s a helpful overview, with a variety of sensible notes to assist enhance your Reels advertisements strategy.
And as famous, this is only one of a number of new sources Meta has made out there after its Company Summit, with a variety of different explainers and insights out there right here.
