Meta’s seeking to make a giant splash to advertise its newest mannequin AI glasses, with a Tremendous Bowl advert spot that can function a variety of well-known celebrities adorned with its wearable system.
As you may see on this teaser, Meta’s Tremendous Bowl promotion will function its newest mannequin Oakley Meta AI glasses, that are designed to enchantment to athletes, although Spike Lee can put on them as properly, so…
As per Meta:
“Spike Lee. Marshawn Lynch. iShowSpeed. PGA Tour breakout star Akshay Bhatia. Olympians Sky Brown, Kate Courtney, and Sunny Choi. These are the headliners as Oakley Meta prepares to make its debut on the massive sport on February 8, bringing to life the capabilities of Oakley Meta Efficiency AI Glasses by means of the lens of elite athletes in high-energy, surprising methods.”
Meta will air two totally different promotions in the course of the sport, each highlighting the advantages of its Oakley Meta glasses, which are available two variations: HSTN and Vanguard.
Using well-liked influencers will assist to spice up curiosity within the system, whereas a deal with the helpful options appears extra more likely to drive curiosity than its final Tremendous Bowl advert for its Ray Bans, which featured Chris Hemsworth, Chris Pratt and Kris Jenner in a nonsensical artwork appreciation situation (or one thing).
Meta launched its Oakley Meta AI glasses in June final 12 months, as a complement to its present Ray Ban variation, designed along side EssilorLuxottica, the proprietor of each Oakley and Ray Ban.
That partnership is a key factor in making Meta’s AI glasses, and ultimately its AR glasses as properly, extra interesting to the general public, utilizing established kinds, and the help of the EssilorLuxottica workforce, to develop a extra interesting wearable system.
As a result of as we’ve seen with different high-tech wearables, in the event that they don’t look cool, ultimately, no one’s going to make use of them.
Google Glass died out not less than partially as a result of they appeared just like the glasses that shooters put on within the Olympics, whereas Snapchat’s Spectacles launched to main hype, however then fizzled shortly, leaving Snap with tens of millions in unsold stock.
Having trendy sun shades that resemble already well-liked fashions is a giant bonus for Meta, as a result of in case you’re already going to spend a few hundred bucks for some new shades, then forking out a little bit further for a relentless AI companion is a extra viable path to buy for a lot of.
And Meta has locked up its partnership with EssilorLuxottica to make sure that its opponents can’t take the identical route, by shopping for a 3% stake within the enterprise. That can give it some say over its future business agreements, which is able to make it a lot tougher for others to take the identical path to cultural relevance.
And so far, Meta’s AI glasses are resonating. The broader hype round AI, and the reframing of the system round this particular factor, has seen gross sales rise to the purpose that Meta can barely sustain with demand.
I doubt that its Oakley variations are promoting on the identical tempo simply but, nevertheless it’s superb what an endorsement from an influencer like iShowSpeed can do for merchandise.
