What’s happening right here?
Advertisers are listening to loads about Versatile Advert Format proper now. Since Dynamic Artistic is not obtainable for all targets, Meta is recommending utilizing Versatile Advert Format as a substitute.
However, is Versatile Advert Format solely obtainable for the Visitors goal? That was initially the requirement. Or is it solely obtainable for Gross sales and App Promotion targets? Or… is it truly obtainable for all three?
Numerous confusion. Let’s examine…
Documented Necessities
When Versatile Advert Format was launched in 2023, it was just for the Visitors goal. I do know as a result of I wrote a weblog submit about it and located it unusual.
I’m undecided when it was up to date, however documentation for Versatile Advert Format now says it requires both App Promotion of Gross sales targets.
However once I choose the Visitors goal, I’m nonetheless ready to make use of Versatile Advert Format. There’s one thing else happening that could be associated…
This conflicting message coincides with the restricted phaseout of Dynamic Artistic, which can not be obtainable for the App Promotion and Gross sales Targets. Meta particularly recommends Versatile Advert Format in these circumstances.
So, whereas Versatile Advert Format is at the moment obtainable to me when utilizing the Visitors goal, I’m guessing that’s non permanent.
Easy methods to Method It
If we’re to observe Meta’s latest modifications, use Versatile Advert Format for App Promotion and Gross sales targets. Use Dynamic Artistic for every thing else. After all, that assumes you prioritize inventive optimization on this means.
Why two completely different however comparable options can be found is an entire completely different query. I’ll cowl that in a separate video.
