LinkedIn is making an enormous push on video, which has resulted in additional video engagement, and extra alternative for these seeking to enhance their LinkedIn presence.
Certainly, LinkedIn not too long ago reported that video watch time rose 36% year-over-year in 2024, whereas short-form video creation is rising at twice the speed of different publish codecs.
Basically, the TikTok-ificiation of social media has now additionally hit LinkedIn, and as youthful audiences proceed to enroll to the app, reverting to their most popular mode of communication is more and more more likely to drive higher response, and higher engagement.
And should you’re considering of tapping into LinkedIn video, LinkedIn has shared some key pointers and ideas that will help you maximize your video content material.
First off, LinkedIn notes that LinkedIn members are searching for professionally-focused on content material within the app.
As per Linkedin:
“Members come to LinkedIn to spend money on themselves – to study, community and be impressed. Craft movies that pair genuine storytelling with enterprise affect to take advantage of out of this atmosphere.”
So that you in all probability shouldn’t be re-posting your TikTok clips to LinkedIn, despite the fact that LinkedIn’s devoted video feed does replicate the full-screen, vertical format of TikTok’s show.
Your method to LinkedIn video must be outlined by function, and reaching your audience with topic-aligned, useful content material.
When it comes to common finest practices, LinkedIn recommends that video creators:
- Maintain video advertisements between 15-30 seconds for top-of-funnel consciousness campaigns. Deeper engagement codecs can run longer, however ideally beneath 2 minutes
- Undertake sq. or vertical codecs (1:1 or 9:16 facet ratios). These are mobile-friendly and have a tendency to carry out higher on LinkedIn
- Add captions and/or subtitles to maximise accessibility
- Guarantee textual content overlays are concise and reinforce the important thing message of your video
- Use eye-catching thumbnails
LinkedIn additional recommends that video creators ought to purpose to seize consideration within the first 3-seconds to seize consumer consideration as they scroll.
LinkedIn additionally means that creators design their content material for cellular, and embrace a transparent call-to-action that advises viewers on the motion you’d like them to take subsequent.
Lastly, LinkedIn says that video creators ought to give attention to visible and audio high quality
“Blurry visuals or poor audio will instantly lose credibility amongst LinkedIn’s discerning viewers.”
Utilizing good high quality gear, and understanding the very best use of lighting, will go a great distance in the direction of making your message stand out.
Some useful ideas, which might show you how to enhance your LinkedIn video method.
You’ll be able to take a look at LinkedIn’s full checklist of video ideas, together with ad-specific notes, right here.
