LinkedIn is launching the primary podcast of its partnership with iHeartRadio, with the Gen Z targeted “Let’s Speak Offline” being added to the platform’s expanded podcast providing.
Hosted by LinkedIn Profession Improvement editor Gianna Prudente and LinkedIn Group Supervisor Jamé Jackson Gadsden, the present will present perception into the evolving world of labor for youthful listeners.
As per LinkedIn:
“The weekly chat present, launching subsequent week, is about what it takes to thrive within the early years of your profession — with out sacrificing your values, sanity or sleep. Every week, Jamé and Gianna will likely be having sincere conversations, whereas additionally answering your unfiltered questions on work, life and the way they overlap. You recognize, these questions you won’t really feel comfy asking your supervisor or co-workers. In different phrases, Let’s Speak Offline.”
LinkedIn’s been working to construct out its slate of unique podcast content material, after initially launching its personal Podcast Community, again in 2022, which has now grown to incorporate a variety of LinkedIn branded podcasts that concentrate on skilled growth and profession abilities.
Final yr, LinkedIn additionally launched its personal Podcast Academy to offer help for creators trying to department into audio content material, whereas this new collaboration with iHeartRadio may even present expanded attain and publicity through iHeartRadio’s community, which already facilitates over 160 million podcast downloads each month.
Podcast listenership total has been on a gradual rise over the previous decade, with some 460 million folks now tuning into podcasts repeatedly. And given LinkedIn’s give attention to offering lively, on-the-go insights and studying, podcasts match very effectively with its broader providing, and will turn out to be a extra important component of the platform over time.
It’ll be fascinating to see what kind of extra alternatives this new partnership brings, and the way LinkedIn then seems to be to construct on that (or not) with extra podcasts distributed through iHeartRadio.
