TikTok has introduced its newest Black Historical past Month showcase, which can embody a spread of influential #BlackTikTok creators who’ve helped to redefine tradition within the app.
For the previous 5 years, TikTok has appeared to uplift and spotlight distinguished creators for the occasion, and this yr can be no exception, with a spread of in-app activations to spotlight inventive expertise.
As per TikTok:
“This Black Historical past Month, we’re celebrating 5 years of #BlackTikTok: a community-driven area the place creativity, tradition, and storytelling thrive. #BlackTikTok continues to empower creators and entrepreneurs who form world tendencies, spark innovation, and drive significant influence.”
TikTok says that #BlackTikTok creators lead world tendencies within the app, driving new advances in digital storytelling, and sparking stronger group engagement.
“To assist foster connections, over the previous 5 years TikTok has hosted digital and in-person occasions, instructional webinars, and engagement classes, equipping creators with instruments to monetize and insights to thrive within the creator economic system. Use of the hashtag has grown as properly – since 2020, the quantity of distinctive content material printed utilizing the tag #BlackTikTok has grown by 11×, representing an array of verticals together with style, leisure, sports activities, studying, meals and extra.”
Certainly, amid discussions of a possible ban of TikTok, which have now been put aside as its new U.S. possession takes impact, many throughout the Black group had raised issues concerning the influence of dropping the app, and the way that will damage Black-owned companies particularly.
As such, it’s notable that TikTok is recognizing this group, and seeking to spotlight and have fun the function that it performs in serving to minority creators acquire publicity and recognition.
All through the month, TikTok days that it’s going to highlight a spread of creators to assist reinforce this strategy, and the app’s connection to the BlackTikTok group.
The chosen creators will get particular focus all through February, by way of a devoted in-app showcase, in addition to expanded publicity via TikTok’s branded accounts.
It could possibly be a very good time to search out new creators to help, or to realize a broader understanding of the cultural influence that TikTok has in a spread of the way.
You may learn extra about TikTok’s Black Historical past Month occasions right here.
