That is useful. Meta has introduced an replace to its Advertising API which can make sure that these creating Instagram Reminder Adverts in third occasion apps may have all the identical performance accessible in Meta Adverts Supervisor.
Up until now, the API has not enabled all the identical options as Adverts Supervisor, which has been a ache level for a lot of entrepreneurs.
As defined by Meta:
“After persistently listening to suggestions about this lack of parity, we are actually supporting extra reminder advert options by way of the Instagram Advertising API as of August 19, 2024. These options embrace the power to achieve folks on Instagram Reels placement with reminder adverts, reminding folks over the appropriate time interval, and including occasions to adverts optimizing for thruplay or attain.”
So it’s not a serious change, however it’s going to make sure that people who find themselves working Instagram adverts by way of the API (i.e. third occasion instruments), will be capable of create extra forms of adverts and experiences.
Reminder Adverts could be a priceless re-engagement choice, and these new options will make sure that extra companies could make higher use of the format. I imply, they’re not new options, as such, however the expanded API entry will make sure that extra manufacturers can entry them in additional methods.
It’s a useful replace, which might make life just a little simpler for a lot of social media managers.
