Snapchat has printed a brand new report which appears to be like at its worth for entrepreneurs within the Gulf Cooperation Council (GCC) area, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
In partnership with Omnicom Media Group MENA (OMG) and Annalect, the report appears to be like at how Snap is rising within the area, and the ability of snap to drive gross sales for companies by way of its evolving advert choices.
You may obtain the complete whitepaper right here, however on this submit, we’ll check out the important thing notes.
First off, the report appears to be like at Snap’s general market energy, with the platform contributing round 25% of the full gross sales quantity from digital platforms available in the market.
As you possibly can see, social continues to be an rising aspect of the GCC media combine, with Snap steadily gaining a foothold available in the market, providing new alternatives for manufacturers.
The report additionally exhibits that Snap delivers excessive ROI for GCC companies, beating the typical benchmarks for the area.
Snap can be more and more good at maximizing consumer consideration.
As per the report:
“In accordance with analysis performed by Amplified Intelligence, shoppers paid 5 instances as a lot lively consideration to adverts on Snapchat in comparison with Social Cellular In-feed video adverts. This highlights Snapchat’s effectiveness in capturing client focus, making it a useful device for manufacturers aiming to boost their visibility and affect.”
The report additionally offers tips about tips on how to construction your Snap adverts campaigns for the market, together with a spread of case research for instance how totally different manufacturers are driving success with Snap adverts.
The report is a part of Snap’s expanded push into rising markets, because it continues to hunt out new methods to increase its income base, and construct its enterprise. A giant problem for Snap is that it’s closely reliant on the U.S. and EU for its advert enterprise, but it surely’s struggling to keep up progress in each markets.
Because of this, Snap now has to increase its focus in different areas, and search out extra alternatives to capitalize on its attain and resonance in nations past its conventional core base.
This new report is one other step in that route, highlighting Snap’s potential for extra manufacturers.
You may obtain the complete Snapchat GCC report report right here.
