I’m fairly skeptical concerning the new Minecraft film, and the course they’ve taken with each the story and the particular results.
But it surely could possibly be successful, and with Minecraft already being a key driver of engagement on social apps, in numerous types, it might additionally present tie-in advertising alternatives that might assist increase your branding.
Which is why this may be related.
These are the most recent Snapchat AR filters for the Minecraft film, which is able to give customers a spread of how to work together with Minecraft-style content material and video games.
Snapchat has added 4 several types of AR Lenses to coincide with the film’s launch:
- Blockify Your World Lens: Transforms Snapchatters’ real-world environments into Minecraft’s signature blocky aesthetic. Unlock it right here.
- Gamified Lens: A 3D Bitmoji-powered recreation the place Snapchatters race to gather creatures from the film. Unlock it right here.
- Character Transformation Lens: Permits followers to see themselves as beloved Minecraft characters just like the Bee, Panda, Creeper, and Llama. Unlock it right here.
- 3D Physique Monitoring Lens: Transforms Snapchatters into iconic Minecraft creatures just like the Zombie or Skeleton. Obtainable Saturday, March 22.
All of those filters will probably be accessible through the Minecraft Film profile within the app, and inside the Lens carousel.
“On Saturday, March twenty second, Warner Bros. will probably be operating a First Lens Limitless Takeover for the 3D Physique Monitoring Lens, and the week of March twenty fourth, the whole Lens Assortment may have a featured Takeover in Lens Explorer on Snapchat.”
So that you’ll have loads of alternative to faucet into the encompassing pleasure, and have interaction with Minecraft results, taking you again into these endless worlds of pixelated journey.
Which is what Minecraft is, and at all times has been, which is why many individuals are involved concerning the course of the film. However once more, perhaps it will likely be a winner, which might remind everybody of why they love the sport a lot.
And there are lots of Minecraft followers on-line. In Could final yr, YouTube launched its personal Minecraft results for Shorts, so as to have a good time the Minecraft neighborhood in its app.
That noticed a heap of utilization and engagement, and we might effectively see the identical on Snap, because the hype across the film ramps up.
Or not.
