Do you have to ALWAYS take away these placements?
On prior movies, I shared the pitfalls of the Viewers Community and Rewarded Video placements. They’re typically the supply of inflated and low-quality outcomes.
Viewers Community is understood to drive low-quality site visitors. Rewarded Video (additionally an Viewers Community product) results in low-quality video views.
Does this imply that we should always all the time take away them? And are there different placements we should always all the time take away?
You’re overthinking it. Right here’s why…
When to Take away Placements
The one occasions placements could be a downside are when their low-quality outcomes are straight tied to your efficiency purpose. Let’s return to our two downside placements.
You need to take away Viewers Community when optimizing for hyperlink clicks or touchdown web page views as a result of it results in low-quality hyperlink clicks and touchdown web page views. Since Viewers Community drives the identical motion you need, it may well idiot the algorithm.
You need to take away Rewarded Video when optimizing for ThruPlay views as a result of it results in incentivized (low-quality) ThruPlay views. Since this placement can load you up with the motion you need, the algorithm will prioritize it.
Past these two very particular eventualities, it’s best to ONLY take away a placement if it straight results in a excessive quantity of low-quality outcomes — the identical consequence that you simply’ve outlined together with your efficiency purpose.
The idea could also be to take away these two placements in all circumstances, nevertheless it’s simply not obligatory. The algorithm received’t be fooled in the event you optimize for one thing else. If you happen to optimize for any conversion, you’ll probably see Viewers Community is barely used, if in any respect.
If it’s barely used, why wouldn’t you take away it? It’s simply not obligatory. We wish to restrict customizations when potential. Don’t prohibit the algorithm in the event you don’t must. That drives up prices.
Let the Algorithm Work
Normally, use Benefit+ Placements and let the algorithm work. Use the Breakdown by placements to confirm that nothing bizarre is occurring.
