X is seeking to develop its publishing choices, with a brand new API replace that can allow exterior apps to facilitate submit creation as much as 4,000 characters.
Introducing lengthy type Write through X API v2!
With all builders having migrated to our new fashionable V2 API suite, keep tuned for extra new releases and performance.
This one has been a very long time coming —we’re excited so as to add onto this momentum ???? https://t.co/FJyA4KqLbH
— Chris Park (@chrisparkX) August 13, 2024
That signifies that third-party X submit creation and submit scheduling instruments will now have the ability to help longer posts, consistent with the expanded posting limits introduced by X in February final 12 months.
Expanded posts, that are solely accessible to X Premium subscribers, are displayed as common posts within the X feed, with a “Present extra” immediate on the finish. Tapping on that can develop the posts to full dimension, with customers in a position so as to add way more than the unique 280 character restrict.
To be clear, there’s a distinction between X’s 4k posts, and its even longer X Articles choice, which permits X Premium+ customers to submit Articles as much as 100k characters in size. Which is lots, someplace within the neighborhood of 30k phrases on common. X Articles should not accessible for posting through the X API at the moment (i.e. not accessible for creation through third-party apps), however that choice can be in improvement.
The enlargement is a part of Elon Musk’s “every part app” imaginative and prescient for the app, the place folks will have the ability to undertake extra features in-stream. Which can be why he modified the identify from “Twitter” to “X”, as a result of in Musk’s view, “Twitter” was too restrictive, given the increasing performance of the app.
I imply, its total performance hasn’t actually modified a lot as but. However ultimately, X is hoping to add funds, after which construct on that basis with extra monetary instruments, which can then prolong into procuring, utilities funds, banking, and so on.
On the identical time, X additionally desires to host extra content material instantly on X, which is why its lowered the attain and presence of hyperlink posts. So now, if you wish to maximize your X engagement, you’re finest posting direct to X as an alternative, and this new replace is one other step in direction of enabling this from extra folks and types.
However will that get extra folks sharing long-form posts? I think it would, however I’m unsure that it’ll have a big impact. X Articles could be an even bigger addition, and I can see how some may use this to submit entire weblog posts and articles to the platform. However I’m unsure that 4,000 character lengthy in-stream posts are a preferred choice amongst X customers, at the very least not but.
However clearly, many X Premium customers are posting longer copy of their updates, and it will cater to such utilization.
Count on to see the expanded posting performance come to your favourite X administration platform quickly.