Have you ever began planning your 2026 content material schedule but?
This might assist. X has revealed its newest advertising and marketing calendar, an interactive show of key dates and occasions all through 2026, which supplies steering as to what’s taking place every month.
The information itself is fairly easy, with a fundamental overview of the important thing occasions taking place on any given date (although, for some cause, I can’t skip mine again to January-February).
You possibly can take a look at the overview of worldwide occasions, which incorporates all the main celebrations every month, or you’ll be able to slim down your itemizing to a sure area, or perhaps a sort of occasion.
As defined by X:
“From mega sporting spectacles just like the FIFA World Cup and Winter Olympics, to vibrant music festivals and iconic Vogue Weeks all over the world – these are the unmissable moments the place conversations explode on X. Be prepared when the world leans in.”
And regardless of a number of the much less widespread modifications which were made on the app, X stays a key connector for stay occasions, which might make it a helpful consideration on your occasion tie-ins and campaigns.
Or this calendar might simply be a helpful software to bookmark, as a way to cross-check and be sure that you’re tapping into all alternatives as they come up.
I imply, the listings themselves are fundamental, with no perception into put up quantity on X, or the place every occasion is widespread, and so forth. (you will get a few of this perception by concentrating on particular occasions inside X’s advert marketing campaign setup). Besides, it does present a top level view of a broad vary of issues which can be taking place all year long.
Although if you’ll create an X advert, simply just be sure you’re up to the mark with X’s newest greatest practices.
This yr, X up to date its Advert High quality pointers, as a part of a broader effort to immediate extra “stunning” advertisements in-stream. In keeping with this, X says that advertisers ought to reduce distractions inside their promotions, as a way to keep deal with the primary goal, with particular notes to keep away from together with extra @ mentions in your copy, whereas hashtags and a number of emojis are additionally now banned from X advertisements because of this.
So for those who’re tapping into an occasion, preserve these updates in thoughts.
You possibly can take a look at X’s 2026 advertising and marketing calendar right here.
