X has introduced new visible parameter choices for X advertisements, including two new facet ratio codecs.
Along with its present facet ratio choices, X will now provide 4:5 format and a pair of:3 show inside posts, which can give entrepreneurs further choices for his or her in-stream promotions.
As these examples present, the brand new ratios will give advertisers extra methods to show their promotions inside the X feed. That might assist manufacturers create extra standout promotions aligned with their established branding method.
X stated that the expanded codecs may also allow advertisers to reuse their best-performing creatives from different social media platforms on X with out reformatting, cropping or rebuilding property.
As per X: “Advertisers can add their present advert property instantly into X Advertisements Supervisor through Media Studio, Composer, or the Marketing campaign Kind.”
X already provides 4 facet ratio choices, together with 1:1, 16:9, 9:16 and 1.91:1.
These provide extra vital variances in show, whereas these new choices align with the extra compact formatting that’s been popularized in different apps.
It may very well be a useful addition, offering extra options for X promotions and extra methods to make the most of advert property.
And X actually wants extra advertisers to check out its advert choices.
Experiences recommend that X introduced in round $2.9 billion in whole income for 2025. That may mark a ten% year-over-year rise on its 2024 income outcome, though it’s additionally nonetheless properly under the $4.4 billion Twitter made in 2022, which was the ultimate yr earlier than Elon Musk took over.
X additionally just lately reported that its subscriptions (X Premium and Grok) have reached a $1 billion annual run charge. Subtracting that component from the $2.9 billion 2025 outcome, it might seem that X’s advert enterprise has declined considerably because the swap over from Twitter.
And whereas X has merged with xAI, which itself has now merged with SpaceX, thereby redistributing funding throughout the three companies, X nonetheless, presumably, must grow to be a viable enterprise in its personal proper. Because of this, X would possible like to get extra advertisers wanting its approach and paying to run campaigns within the app.
Perhaps, with extra visible codecs and choices, that can simplify platform diversification and make it simpler for advertisers to throw a couple of {dollars} behind X advert experiments as properly.
Study extra about X’s advert codecs and dimensions right here.
