It appears to be like like Elon Musk’s X might be in sizzling water once more, because it continues to skirt rules round doubtlessly offensive content material.
Over the previous few weeks, a brand new development has emerged on X, the place X customers immediate X’s Grok chatbot in-stream to transform photographs of individuals, principally girls, into bare or near-naked depictions of the identical. That’s additionally veered into CSAM territory, with some customers prompting Elon’s “unhinged” chatbot to strip down photographs of kid actors to bikinis, or worse.
Which has now gotten the eye of regulators in numerous areas, who’re calling on X to take speedy motion to limit the usage of its AI instruments to create non-consensual, and doubtlessly unlawful, visuals.
As reported by TechCrunch, on Friday, India’s IT ministry ordered X to take “corrective motion” on Grok, together with proscribing the era of content material involving “nudity, sexualization, sexually specific, or in any other case illegal” materials. The ministry gave X 72 hours to element the steps that it plans to take to stop the internet hosting or dissemination of content material deemed “obscene, pornographic, vulgar, indecent, sexually specific, pedophilic, or in any other case prohibited underneath legislation.”
EU area officers have additionally raised the alarm, together with regulators in Malaysia, whereas Britain’s Ofcom has additionally issued a request to X to stipulate what steps it’s taking “to adjust to their authorized duties to guard customers within the U.Ok.”
And that’s seemingly solely the start, with a number of different areas contemplating new pushes to limit or ban the app, primarily based on its potential to not solely host, however to create such materials, violating many native legal guidelines.
X proprietor Elon Musk has acknowledged the priority, and has mentioned that:
“Anybody utilizing Grok to make unlawful content material will undergo the identical penalties as in the event that they add unlawful content material.”
However that is probably not sufficient assurance. And with X already underneath investigation over Grok’s capability to create different offensive photographs (together with depictions of well-known characters in Nazi apparel), and the U.S. Justice Division lately making a push to handle such misuse, it might imply that X must implement extra restrictions on Grok generations, regardless of Elon and Co. preferring to take a extra hands-off method to such wherever they will.
On the identical time, sexualized content material is clearly part of Elon’s expanded enterprise mannequin for the app.
X’s AI companions, for instance, have been particularly constructed to have the ability to “interact in NSFW chats” with customers.

Which is one other ingredient that regulators have been assessing, as they appear to get a greater understanding of the broader impacts of such, and guarantee their protected use, particularly by youthful customers.
And whereas X would like to not censor something, there are clearly main danger vectors inside these new instruments, that X doesn’t appear to have absolutely assessed previous to launch. Which can also be in step with Elon’s method, in shifting quick, and expediting product roll-outs, with the intention to maximize growth pace.
The danger, then, is precisely what we’re seeing, with doubtlessly dangerous instruments launched to the general public, with minimal guardrails, increasing hurt to each customers and non-users.
So what’s going to come of this newest push? Nicely, X will seemingly put some restrictions in place on a number of the most typical instructions of this kind, whereas it’ll additionally search to stipulate extra stringent measures to limit underage customers from participating with its AI companions.
However with Elon additionally trying to elevate consciousness of his newest AI instruments, with a view to maximizing the monetization potential of such (observe: Elon additionally simply introduced a brand new replace to Grok’s picture and video era capabilities), I don’t count on that X can be trying to cut back its AI era instruments, or implement any stringent limits on what customers can create.
As a result of extra individuals utilizing Grok, for no matter function, appears to be like higher for xAI, and once more, Elon clearly sees sexualized content material as part of X’s growth plans.
We’ll wait and see if X really appears to be like to take authorized motion in opposition to the creators of such, as Musk says, however Elon might be headed for one more conflict with international regulators.