I get to take a look at lots of advertiser setups, and I’ve seen a standard pattern. Many advertisers who use Benefit+ Viewers present lookalike audiences as viewers ideas.
This looks like a mistake.
Why is it a Mistake?
My guess is that that is out of behavior. You’re approaching this such as you usually would with focusing on inputs. You’re telling Meta to search out folks much like those that are already related to you.
However, Benefit+ Viewers is totally different. You’re offering an viewers suggestion. Meta prioritizes your suggestion earlier than going broader. Why would you present a lookalike viewers as an alternative of the supply audiences themselves?
Lookalike audiences typically have a number of tens of millions of individuals (relying on the nation and proportion), and they’re removed from exact. Whereas you will have good intentions, utilizing a lookalike viewers could give the algorithm a head begin within the fallacious route.
As an alternative, present customized audiences that mirror the precise kind of individual you need to attain. Be exact slightly than dancing round it.
What I Do
I typically use customized audiences for my prospects, my most engaged e-mail subscribers, or those that are most engaged on my web site.
It could possibly be a small viewers (you could get that annoying warning), and it doesn’t actually matter. After initially prioritizing it, Meta will go broader.
It’s type of like a lookalike viewers in its personal method, nevertheless it consists of the supply as effectively.
What do you utilize for viewers ideas?
