Why can’t Meta do that for us?
Advertisers can break down outcomes of gross sales campaigns (or at the least Benefit+ Purchasing Campaigns) by viewers segments. This supplies beneficial visibility into our outcomes.
That is extremely highly effective data, notably for advertisers who questioned how their advertisements had been delivered utilizing Benefit+ Viewers and even authentic audiences with growth.
However, there’s an issue…
Defining Viewers Segments
Advertisers first have to outline engaged viewers and present clients in Promoting Settings. Till you do it, you gained’t have knowledge. And when you outline them incompletely, you’ll have incomplete knowledge.
Many advertisers merely don’t learn about this — or know why and the way they need to outline their viewers segments. Till these viewers segments are outlined, advertisers will proceed to be oblivious about what that knowledge can do for them.
Why Can’t Meta Do It?
However I don’t perceive why Meta can’t do that, at the least at a fundamental degree. Meta has your pixel and Conversions API knowledge, in order that may very well be the beginning of your engaged viewers.
You additionally ship buy occasions utilizing the pixel and API. That may very well be the beginning of your present clients. The entire level of Buy customary occasions is that Meta is aware of that a purchase order occurred. Now use that information.
You would all the time edit or increase these lists, however it could be good if Meta began them for us.
It seems like an pointless additional step. Meta might assist streamline the method.
