Why are each of those options needed?
You most likely know now that Dynamic Artistic is getting phased out for App Promotion and Gross sales aims. But it surely’s nonetheless obtainable for all different aims, at the least for now.
Meta says that when working App Promotion or Gross sales campaigns, you must use Versatile Advert Format as an alternative.
In keeping with Meta’s documentation, Versatile Advert Format is simply obtainable for these two aims. I’m nonetheless seeing it for Visitors campaigns, however I assume it’s getting phased out.
Performance Similarities and Variations
These two options are practically equivalent in how they operate. There are refined variations, however they each accomplish an analogous purpose.
Dynamic Artistic lets you submit as much as 10 photographs or movies, 5 textual content choices, 5 headlines, and 5 descriptions. The algorithm will then combine and match mixtures to attempt to get you the very best outcomes.
Versatile Advert Format lets you submit as much as 10 photographs or movies as nicely. Whereas Meta’s documentation doesn’t particularly point out textual content variations, this can be a baked-in characteristic for all advertisements that was first obtainable due to Dynamic Artistic. The result’s practically the identical.
Past that, there are very minor variations that don’t essentially make a big influence on outcomes:
- Dynamic Artistic is turned on within the advert set whereas Versatile Advert Format is turned on within the advert
- Dynamic Artistic lets you check a number of CTA buttons whereas Versatile Advert Format doesn’t
- Versatile Advert Format generates carousels from the photographs you present whereas Dynamic Artistic doesn’t
Past these variations, good luck telling the distinction — or explaining why one is healthier than the opposite.
Goal Specialization
And but, these two options appear to be specialised by goal. Meta desires us to make use of Versatile Advert Format for App Promotion and Gross sales Campaigns and Dynamic Artistic for all different aims.
Why? What’s the purpose of this? Why can’t there be only one characteristic that’s obtainable for all aims?
I’m struggling to know the purpose of this added complexity. Can anybody clarify it?
