Go to the Settings tab of your Occasions Supervisor, and you might even see this beneath Conversions API…
There at the moment are two choices:
- Conversions API Gateway, which has been round for a couple of years
- Indicators Gateway
So… What’s Indicators Gateway?
What’s It?
That is how Meta defines it:
Construct knowledge pipelines, ship knowledge to a number of locations and unlock further options to regulate the way you handle and share first-party advertising knowledge collected by your small business.
The API Gateway sends net occasions. The Indicators Gateway is broader and may ship a number of sorts of occasions to totally different locations.
Right here’s a visualization from Stape, which is among the third-party integrations you should utilize.
Indicators Gateway means that you can ship pixel, file add, CRM occasions, and app occasions to a pipeline filter for processing. As soon as processed, it may be despatched to your Meta dataset or some place else, like Huge Question.
Indicators Gateway additionally requires a separate pixel, however you received’t must arrange new occasions. I can’t say for certain, however this seems like Meta’s steps towards pushing knowledge obligations onto the advertiser — and finally eliminating the Meta pixel with out damaging attribution.
Ought to You Use It?
When you’re at the moment sending occasions from a number of sources, take into account the Indicators Gateway. Setting this up is slightly easy if these separate datasets exist already. Listed here are a few hyperlinks which may assist:
When you’re solely sending net occasions, it is probably not vital but. It’s not clear if there’s any benefit to utilizing Indicators Gateway for under net occasions as an alternative of API Gateway (I exploit Stape for the API Gateway).
Will you arrange Indicators Gateway?
