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Uh oh. There’s been an replace to Benefit+ Catalog Advertisements.
Right here’s what it is advisable to know…
The Change
When creating an Benefit+ Catalog Advert (previously Dynamic Advertisements, which have been previously Dynamic Product Advertisements), you may even see this message within the advert set focusing on:
Utilizing customized audiences to search out potential prospects or retarget advertisements. Viewers sorts are going away, however you may proceed to retarget advertisements or discover potential prospects by creating customized audiences utilizing catalog as your supply.
I couldn’t discover a screenshot of Viewers Sorts that’s wherever near latest, however that is the place you could possibly beforehand choose both retargeting engagement together with your catalog or select to achieve new prospects solely (I feel??).
From 2019…
With this selection eliminated, your advertisements will robotically be distributed between prospecting and remarketing audiences by default. However if you wish to goal or exclude individuals who engaged together with your catalog, you continue to can.
Replicate Viewers Sorts
To perform this, swap to authentic audiences and use catalog customized audiences for focusing on. These customized audiences let you choose the next info:
- Supply
- Product Set
- Occasions
- Viewers Retention
This manner, you may simply goal or exclude the individuals who have interaction together with your catalog (or a selected product set) as you probably did beforehand.
Simply one other instance of Meta promoting shifting away from advertiser management and in the direction of extra automation.
