Versatile Format is ideal for Andromeda…
Within the new world of Andromeda, the main focus is on inventive range. When you can fulfill Andromeda’s thirst for inventive with a number of advertisements, there’s one other, a lot less complicated choice.
What’s Versatile Format?
Meta’s want for inventive range is concentrated on totally different codecs, distinctly totally different visuals, and totally different textual content. You are able to do all of this with Versatile Format.
You’ll be able to present as much as 10 photographs or movies for a single advert.
Some advertisers can create three teams of 10 photographs or movies.
Meta additionally generates a carousel, in order that’s a 3rd format.
And you may present as much as 5 major textual content and headline choices. So you possibly can fulfill Meta’s want for inventive diversification proper there.
I Use It
Versatile Format isn’t new, and it’s been obtainable for over a 12 months now. And the idea isn’t new because it changed Dynamic Inventive when working Gross sales and App Promotion campaigns.
However I’ve used it for some time now. Whereas Versatile Format presents its personal challenges, like an absence of customization, it’s a straightforward strategy to run a single advert with a number of inventive and format choices — which is particularly related now.
One thing I’ve performed is create two advertisements that leverage Versatile Format. One is fully static photographs and one is movies.
However you possibly can definitely get inventive (no pun meant) with this, particularly when you have the choice to create three teams of 10 for a single advert.
The submit Versatile Format and Inventive Diversification appeared first on Jon Loomer Digital.
