There are new necessities for advertisers selling monetary providers in Australia…
Beneficiary and Payer
Go to your Promoting Settings and click on on Default Beneficiary and Payer.
You’ll have already outlined these for the European Union, and there was a current addition for Taiwan. Now you might even see a piece for Australia.
Defining the Beneficiary and Payer right here is required particularly for operating advertisements for monetary providers in Australia. You’ll must outline who advantages and who’s paying for the advertisements.
One you click on “Get Began” you’ll see that there’s a verification course of that’s a bit extra sophisticated.
Meta says the next…
Beginning February 4, 2025, the next data will probably be required to run monetary providers advertisements in Australia:
1) verified beneficiary and payer data and
2) an Australian Monetary Companies license quantity or affirmation that the verified particular person or group is exempt from this license requirement.
Do You Have to Do This?
Once more, when you’re not selling monetary providers in Australia, don’t fear about it. In any other case, you will have till February 4th to get this sorted out. Because the verification course of might take a while, I wouldn’t wait till the final minute.
Examine Meta’s documentation for added particulars.
