If you happen to’ve ever wished to edit your bid technique and couldn’t, there’s a purpose.
This is applicable to Return On Advert Spend Objective, Price Per Consequence Objective, and Bid Cap. If you happen to can’t edit it, it’s since you’re utilizing Benefit+ Marketing campaign Price range (CBO). Even if you happen to use one advert set, CBO is on by default.
If you happen to’re working into this downside, comply with these steps…
How one can Repair It
When CBO is on, there will probably be a Marketing campaign Bid Technique.
This technique will apply to all advert units throughout the marketing campaign. However you possibly can set completely different objectives per advert set.
When you’ve outlined your Marketing campaign Bid Technique, return to the advert set. And then you definately’ll be capable of edit the purpose.
This assumes that you simply wished to make use of CBO within the first place. The opposite possibility will probably be to make use of Advert Set Budgets, and also you’ll be capable of edit bid methods and objectives as you usually would.
I Noticed This Coming
When Meta first rolled out Benefit+ Campaigns, I seen this modification and questioned if it will create confusion. Properly, it got here up in my personal group not too long ago, in order that appears to be the case. I acknowledged the issue instantly.
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