TikTok has shared its newest EU viewers and staffing numbers, as a part of its DSA disclosure reporting, which offers some fascinating notes on moderation, consumer progress and extra within the area
The most recent report covers the interval between January and June this 12 months, making it TikTok’s first report that covers a full six-month interval. TikTok has revealed two earlier DSA studies, one masking a single month, and the opposite masking the three months ending final 12 months.
As such, this newest replace offers a extra indicative account of TikTok’s efficiency, together with energetic consumer counts within the area.
First off, TikTok studies that it eliminated virtually 22.2 million items of content material within the interval, with “Delicate & Mature Themes” being the most important driver of removals.
As you may see on this itemizing, “Regulated Items and Industrial Actions” was the second-biggest contributor to removals, adopted by “Psychological and Behavioral Well being.” However “Delicate & Mature Themes” was manner forward, beating the subsequent closest class by greater than 2 million removals within the interval.
By way of tendencies, TikTok really eliminated much less content material on this interval, primarily based on averages.
As famous, TikTok’s final DSA report lined the interval between October and December 2023, which is just three months, versus this one, which covers a 6-month interval. As such, the comparability will not be direct, however once you common out the month-to-month removals, TikTok was eradicating 4.3 million items of content material monthly final 12 months, and it’s eradicating 3.7 million monthly now.
Which may not say a lot a few change in strategy, given elevated utilization of the app round Christmas. However it’s a important discount in general numbers, which could possibly be a component to observe.
By way of unlawful content material, TikTok noticed probably the most consumer studies round “Unlawful Hate Speech”, with “Privateness Violations” and “Sharing of Non Consensual Intimate Photos” additionally excessive on the listing. TikTok additionally studies that it banned over 5.3 million accounts within the reporting interval.
By way of moderation, TikTok studies having 6,354 individuals devoted to the moderation of content material in EU as of the top of June 2024. That’s a rise of 67 moderators on its final report, which itself included a rise of 162 moderators on its preliminary replace. So TikTok’s including extra moderation employees over time, so as to cowl extra parts of concern within the app.
Lastly, by way of customers, TikTok now has 150.5 million month-to-month energetic customers in Europe.
That’s up by 8 million on its final report, so TikTok’s gaining customers within the area. Not at a fast charge (1.3m monthly), however it’s rising over time.
Germany, France, Italy and Spain are TikTok’s key EU nations, now with over 20 million customers every.
For added context, these are TikTok’s high utilization areas proper now:
- 170 million customers within the U.S.
- 150 million customers in Europe
- 130 million customers in Indonesia
- 100 million customers in Brazil
- 77 million in Mexico
- 70 million in Vietnam
Mixed, these areas make up 70% of TikTok’s billion-user viewers.
These are some fascinating notes on TikTok’s EU operations, and its general recognition within the area. And for those who’re seeking to attain European customers, the region-specific notes may aid you to higher goal your promotions.
You’ll be able to learn TikTok’s newest DSA disclosure replace right here.
