With the vacation interval now behind us (properly, a few of us a minimum of), it’s time to begin mapping out your strategy to 2025’s main occasions, with Valentine’s Day being one of many first massive alternatives on the content material calendar.
And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a spread of notes and recommendations on tips on how to maximize your alternatives main into the occasion.
As per TikTok:
“Valentine’s Day is an enormous deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is necessary to them. Early momentum builds as early as December, that means your model ought to intention to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”
TikTok’s Valentine’s Day planning information is just quick, at 9-pages, but it surely’s full of information insights and notes. You’ll be able to obtain the information for your self right here (with electronic mail sign-up), however on this put up, we’ll check out a few of the key notes.
First off, TikTok offers a timeline overview to your planning, displaying when TikTok customers get thinking about their Valentine’s Day purchases.
As you possibly can see, some individuals are fairly excited concerning the day of affection, with their plans starting to kind 6 months out, although the bulk don’t begin planning until a month earlier than the day.
The information additionally highlights further Valentine’s Day planning tendencies, and hashtags that assist to drive engagement.
As per TikTok:
“In terms of Valentine’s Day purchasing, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their mates are household. In truth, 17% of gifters purchase for each a accomplice and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to have a good time.”
There are additionally notes on the expanded methods wherein TikTok customers look to have interaction with the occasion, and completely different themed initiatives that resonate.
Lastly, TikTok contains extra particular recommendations on Valentine’s Day marketing campaign planning, in addition to steerage on the place to analysis your viewers, case research, and extra.
It’s a useful information, which features a heap of insights to help in your planning.
And when you’re in all probability nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it could possibly be price looking, and contemplating your strategy to the primary massive gross sales push of the yr.
You’ll be able to obtain TikTok’s Valentine’s Day advertising and marketing information (with electronic mail sign-up) right here.
