Trying to get forward of the wave for the following massive traits?
This might assist. Immediately, TikTok has revealed its 2025 “What’s Subsequent” report, which gives an outline of key traits and development shifts within the app. And given TikTok’s broader cultural relevance, it’s doubtless a stable indicator of such shifts, which might make it a precious useful resource to your planning.
You’ll be able to obtain TikTok’s full “What’s Subsequent” development report right here (with electronic mail sign-up), however on this put up, we’ll check out among the key notes.
This time round, the third time that TikTok has revealed its annual development report, TikTok’s development overview is break up into three sections: “Model Fusion”, “Identification Osmosis”, and “Inventive Catalysts”.
As you’ll be able to see, TikTok has centered on these core parts of connection to spotlight the newest traits which are driving model relevance, and resonance, within the app.
The report explores every of those ideas intimately, and breaks down what they imply for advertising planning.

On this observe, TikTok means that manufacturers ought to companion with a wider pool of creators to develop their messaging, and improve belief within the app, versus specializing in a single key artistic companion.
Which in all probability is sensible in the event you’re partnering with smaller creators, although it does take extra administration, and also you’ll doubtless nonetheless get extra bang to your buck in partnering with massive title creators in the event you can.
However the knowledge means that this can be a viable pathway to reinforce model connection, which may very well be one other consideration to your model.
Every phase of the report has an in-depth breakdown like this, offering precious perception to your strategic planning.

TikTok has additionally offered knowledge on rising communities and dialogue matters within the app:

Whereas there are additionally case examine examples in each phase, serving to to current every observe in software.
Additionally, there’s an entire part on AI:

Which, given the rise of generative AI over the previous 12 months, ought to come as no shock, and it might assist to raised inform your personal AI strategy, based mostly on how others are utilizing these advancing applied sciences.
It’s an excellent report, with a heap of precious pointers. And actually, even when TikTok does find yourself being faraway from the U.S., the development notes right here will nonetheless be related on different apps.
You’ll be able to obtain TikTok’s 2025 “What’s Subsequent” report right here.