TikTok has revealed its annual development prediction report for entrepreneurs, which goals to assist these seeking to maximize their TikTok presence faucet into key shifts in person conduct.
TikTok’s “TikTok Subsequent” overview gives insights into three key traits that TikTok believes will drive extra utilization this 12 months.
As per TikTok:
“This 12 months, we’ll see traits rooted in our Irreplaceable Intuition, representing a shift towards the curiosity, conviction, and care that join us.”
Fairly imprecise, however the report digs into these three traits, which TikTok believes will play an enormous position in person engagement in 2026.
These three development classes are:
- Reali-TEA – Manufacturers will win by displaying actual experiences over “curated perfection”
- Curiosity Detours – Manufacturers that align with extra area of interest traits may have higher alternative of aligning with shopper pursuits
- Emotional ROI – Manufacturers want to offer extra readability across the worth of their merchandise
Every development has its personal breakdown within the report, which you’ll be able to both obtain (with e-mail sign-up) or view on the devoted TikTok Tendencies mini-site.
As you’ll be able to see, TikTok gives a common overview of the development, together with associated hashtags, which additionally allows you to view what tags it thinks will resonate extra this 12 months.
That’s useful context, which gives you extra concepts about the place TikTok believes every development is headed, and how one can plan for 2026.
Every matter overview additionally contains examples of manufacturers which have tapped into associated traits (with case research hyperlinks).
In addition to notes on how one can put it into motion.
These are some fascinating notes, that are predictions, not prescriptive outlines of what’s going to undoubtedly come to be. However primarily based on TikTok development knowledge and evaluation, this might offer you a greater roadmap for the way to go about planning your TikTok technique in 2026.
Price a glance both method.
You may try TikTok’s “TikTok Subsequent” report right here.
