TikTok’s seeking to assist get customers into the Halloween spirit this yr, with a new “TikTokTober” promotion that goals to ramp as much as the occasion over the subsequent 31 days.
As defined by TikTok:
“Welcome to #TikTokTober, your final vacation spot for all issues Halloween. Every day of October, we’re highlighting new methods to have fun the season, whether or not that’s exploring haunted cities, baking seasonal treats, DIY-ing costumes and decorations, or discovering small companies.”
As you possibly can see, TikTok has created an entire schedule of focus actions over the subsequent 31 days, which incorporates issues like “Go to a cemetery,” “Take a ghost tour,” and “Flip Oreos and chocolate into witch hats.”
So moderately than highlighting spooky-themed occasions solely on the day itself, TikTok’s seeking to flip Halloween right into a a lot bigger celebration, which may open up extra alternatives for themed promotions and activations within the app.
TikTok’s additionally highlighting creators who can help with Halloween-themed choices, like native tour guides and meals creators.
It’s additionally seeking to showcase related small companies within the app:
“This Halloween, bask in tips and treats from native haunts like @wilkesfamilyhalloween, or discover consolation in a comfy evening in. Small companies – from candle makers to pumpkin patches – are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to buy, share, and have fun the autumn season.”
The emphasis on Halloween is predicated on information, with TikTok reporting that TikTok customers are virtually 30% extra prone to have fun Halloween than individuals not on the app.
That factors to alternative, and it could possibly be the cue that you could create Halloween-themed content material within the app to assist promote your corporation, and/or sustain with the most recent developments.
Clearly, TikTok is eager to make this a spotlight, and that could possibly be a priceless pointer to your TikTok content material strategy.
It could possibly be price testing the most recent Halloween-themed hashtags within the app and seeing what persons are sharing.
