Some small shifts within the app obtain rankings for January, with ChatGPT taking the crown as probably the most downloaded app on iOS, and TikTok rising to the highest of the mixed app downloads chart.
As you’ll be able to see within the newest rankings from app analytics supplier AppFigures, TikTok jumped to the highest of the record final month, beating out Instagram, which had held onto the highest spot for greater than a 12 months.
However that doesn’t make any sense, proper? TikTok downloads have been halted within the U.S. as a result of Biden-approved sell-off invoice, so how on earth did it get to the highest of the app charts in January of all months?
Based on AppFigures, Indonesia is main the way in which on new TikTok customers:
“Whereas the U.S. is a serious income supply for TikTok it is not for downloads. The U.S. ranked fifth when it comes to new downloads in December, including 5% to TikTok’s whole. Indonesia is TikTok’s greatest supply of recent downloads, including 10% to its whole in December.”
TikTok’s been steadily gaining traction in Southeast Asian markets, which additionally bodes properly for its in-app purchasing push, as Indonesian customers are additionally extra open to purchasing in-stream.
Certainly, TikTok solidified its purchasing push within the area final 12 months by buying native eCommerce platform Tokopedia, so as to meet Indonesian Authorities laws on contributing to native enterprise. And now, with extra customers signing as much as the app, Indonesia appears to be like set to turn out to be an much more crucial marketplace for the app, which will probably be very true if the U.S. TikTok sell-off invoice is finally upheld.
When it comes to different obtain notes, the charts are largely the identical, although AppFigures notes that the highest ten most downloaded apps noticed extra app downloads, general, in January vs December.
Besides one:
“Threads is the one app within the record that noticed fewer downloads in January vs December. We in contrast it towards Bluesky and X to see if it is a market pattern or not and it is not, Threads is the one one which declined whereas the opposite two grew, although Threads continues to get extra downloads in absolute phrases.”
That’s not an incredible indicator for Meta’s challenger app, although Meta did report late final month that Threads is as much as 320 million month-to-month lively customers, and is gaining progress momentum over time.
Fewer downloads doesn’t essentially counter this, as lively, returning customers and direct downloads are completely different. However nonetheless, it might be some extent to notice if that pattern holds in February.
ChatGPT’s obtain numbers have remained regular, although it could even have seen a lift in January following the U.S. authorities’s “Stargate” announcement.
Exterior of that, Meta continues to dominate, with Snapchat holding onto its spot within the prime 10.
You possibly can take a look at the newest overview from AppFigures right here.
