TikTok has shared its newest EU viewers and staffing numbers, as a part of its DSA disclosure reporting, which offers some fascinating notes on moderation, consumer progress and extra within the area
The most recent report covers the interval between January and June this yr, making it TikTok’s first report that covers a full six-month interval. TikTok has printed two earlier DSA reviews, one overlaying a single month, and the opposite overlaying the three months ending final yr.
As such, this newest replace offers a extra indicative account of TikTok’s efficiency, together with energetic consumer counts within the area.
First off, TikTok reviews that it eliminated virtually 22.2 million items of content material within the interval, with “Delicate & Mature Themes” being the largest driver of removals.
As you’ll be able to see on this itemizing, “Regulated Items and Industrial Actions” was the second-biggest contributor to removals, adopted by “Psychological and Behavioral Well being”. However “Delicate & Mature Themes” was manner forward, beating the following closest class by greater than 2 million removals within the interval.
By way of traits, TikTok really eliminated much less content material on this interval, primarily based on averages.
As famous, TikTok’s final DSA report lined the interval between October and December 2023, which is simply three months, versus this one, which covers a 6-month interval. As such, the comparability shouldn’t be direct, however whenever you common out the month-to-month removals, TikTok was eradicating 4.3 million items of content material per 30 days final yr, and it’s eradicating 3.7 million per 30 days now.
Which may not say a lot a couple of change in strategy, given elevated utilization of the app round Christmas. However it’s a vital discount in total numbers, which may very well be a component to observe.
By way of unlawful content material, TikTok noticed probably the most consumer reviews round “Unlawful Hate Speech”, with “Privateness Violations” and “Sharing of Non Consensual Intimate Pictures” additionally excessive on the checklist. TikTok additionally reviews that it banned over 5.3 million accounts within the reporting interval.
By way of moderation, TikTok reviews having 6,354 individuals devoted to the moderation of content material in EU as of the tip of June 2024. That’s a rise of 67 moderators on its final report, which itself included a rise of 162 moderators on its preliminary replace. So TikTok’s including extra moderation employees over time, with a view to cowl extra components of concern within the app.
Lastly, by way of customers, TikTok now has 150.5 million month-to-month energetic customers in Europe.
That’s up by 8 million on its final report, so TikTok’s gaining customers within the area. Not at a speedy price (1.3m per 30 days), however it’s rising over time.
Germany, France, Italy and Spain are TikTok’s key EU nations, now with over 20 million customers in every.
These are some fascinating notes on TikTok’s EU operations, and its total reputation within the area. And in case you’re trying to attain European customers, the region-specific notes might enable you to higher goal your promotions.
You’ll be able to learn TikTok’s newest DSA disclosure replace right here.
