So what are the massive procuring traits on TikTok in 2025?
That’s the main focus of TikTok’s first-ever U.Okay. procuring report, which highlights all of the merchandise which were gaining traction within the app this yr.
As defined by TikTok:
“[The Shopping Report] offers a deep dive into essentially the most influential procuring traits and merchandise, spanning vogue, magnificence, tech and residential. The platform is revolutionising how the nation retailers, with Shoppable movies, LIVE procuring and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”
Sure, TikTok Store is gaining traction within the U.Okay., significantly within the magnificence vertical, and as such, it’s price paying attention to the important thing procuring traits within the app, and the way they could relate to your enterprise.
TikTok’s 33-page “Huge Store Report” contains overviews of all the key product traits within the app, primarily based on search traits, hashtag utilization, and orders made in-stream.
The report’s damaged down by vertical, together with particular overviews for vogue, magnificence, foods and drinks, and extra.
It additionally contains particular development highlights for in style merchandise, together with Dubai chocolate.
There are additionally development notes and insights associated to seasonal shifts and occasions:
And topic-specific explainers on key traits:
It’s an attention-grabbing information, which shines a light-weight on a variety of the most important content material traits within the app all through this yr.
And sure, it contains an summary of these bizarre Labubu dolls:
These are some useful notes for manufacturers, throughout a variety of verticals, which may allow you to get a greater understanding of what resonates with the TikTok viewers, and the way traits like these emerge within the app.
In fact, it’s centered on the U.Okay. market particularly, however many of those traits relate to merchandise which have gained traction worldwide, so it may very well be of worth for all entrepreneurs.
Price a glance both manner.
You’ll be able to obtain TikTok’s “Huge Store Report” right here.
