TikTok revealed its newest EU content material enforcement and utilization numbers, which offer perception into utilization, and the way the app is coping with info requests and moderation guidelines.
The newest report, posted Feb. 27, covers the interval between July and December 2025, and is the platform’s sixth report, revealed as a part of necessities outlined underneath the EU Digital Providers Act. TikTok additionally revealed extra detailed class breakdowns protecting the interval between Jul and Sept 2025.
And whereas a lot of the data introduced within the reviews is consistent with earlier developments, there are some factors of observe.
First, on whole viewers numbers, TikTok reported that EU viewers elevated to 178 million month-to-month energetic recipients. That’s an increase of 8 million over its earlier report, which coated Jan. 2025 to Jun. 2025.
TikTok has continued to steadily develop its utilization within the EU market, rising from 135.9 million month-to-month EU actives reported in October 2023. The newest replace represents a 31% improve over that determine, which averages out to a double-digit rise in customers yearly.
TikTok’s EU viewers numbers additionally present extra context as to its total utilization unfold, with the platform beforehand reporting greater than 200 million customers within the U.S. as of final month, 30 million within the U.Okay. as of June 2025 and greater than 8.5 million in Australia as of June 2023. That equates to greater than 416 million customers in these areas alone, which doesn’t account for India, Brazil, and different excessive utilization markets. (TikTok has not revealed official person counts for these areas.)
There’s hypothesis that TikTok is now a billion-user app, and going by its formally reported figures, it seems the platform may very well be near that milestone.
It’s additionally value noting that the model of TikTok native to China, known as Douyin (additionally owned by TikTok father or mother firm ByteDance), had greater than 700 million customers as of Could 2024, in response to the New York Occasions. So ByteDance owns an enormous world platform, with utilization ranges that compete with any of the key social networks.
When it comes to moderation and enforcement, TikTok reported that it eliminated about 112 million items of content material between Jul. 2025 and Dec. 2025 resulting from violations of its utilization phrases and insurance policies.
Logically, TikTok is eradicating extra content material over time, relative to its improve in customers and improved detection techniques.
On that entrance, TikTok additionally reported that its automated techniques actioned 93.8% of all violating content material with out human evaluation.
As per TikTok: “These selections maintained a excessive diploma of precision, with 97.6% of automated enforcement selections being confirmed as right.”
When it comes to specifics, TikTok reported that content material selling regulated items, or together with delicate and mature themes, have been the primary causes for removals within the interval.
TikTok stated that it’s additionally eradicating extra pretend likes, whereas enhancing its techniques for detecting pretend profiles and engagement.
The report offered extra perception into the evolution of the platform and the expansion of TikTok within the EU market, in addition to the corporate’s improved detection measures, which may additionally apply to different areas.
That stated, it is going to be fascinating to see how the new TikTok U.S. spin-off enterprise will share this info, and whether or not it can look to both keep the identical processes, or go it alone on detection.
