TikTok has revealed a new information to house décor tendencies within the app, and the way entrepreneurs can faucet into discovery behaviors to maximise their house dwelling promotions.
The 16-page information consists of overviews of rising tendencies, in addition to utilization statistics that relate to house décor engagement within the app, in addition to data on TikTok advert merchandise that may make it easier to attain the precise viewers on the proper time.
You’ll be able to obtain the complete information for your self right here (with e-mail sign-up), however on this submit, we’ll check out a few of the key notes.
First off, the information seems at rising house décor tendencies:
As defined by TikTok:
“TikTok has change into greater than a supply of house inspiration – it’s the place choices are made and purchases occur. Analysis exhibits that 77% of customers have lately purchased family care gadgets, and practically half say they’re open to purchasing shopper packaged items instantly on the platform. The timing couldn’t be higher for manufacturers. Main life moments like shifting, renovating, or reorganizing usually lead to new habits, and TikTok customers going by way of these transitions are particularly receptive to discovering and attempting new merchandise.”
The information additionally seems at TikTok’s numerous promotional choices on this entrance:

Whereas there’s additionally a timeline overview of the optimum occasions to launch your TikTok advert campaigns:

There’s additionally a list of key artistic suggestions to your house décor movies, which additionally relate to just about any TikTok clip:

These are some useful notes and pointers, which may make it easier to refine your TikTok advertising technique, with, once more, most of those notes regarding just about any area of interest and product.
Some fascinating concerns both method.
You’ll be able to obtain TikTok’s full “House Refresh with TikTok” information right here.